Flipkart, India

The Opportunity

India is currently experiencing a rise in online content creation, and in turn, increased demand for affordable professional microphones for recording and live performances.

The Solution

HARMAN Professional Solutions, the global leader in audio, video, lighting and control systems, including networked AV, today launched JBL Commercial CSSM100 studio condenser microphone in India. The microphone is engineered to ‘Sound Your Best’ while incorporating a handy design with JBL sound input technology at a pocket-friendly price. JBL Commercial CSSM100 is available on Flipkart at a launch price of Rs 4,999.

This new studio microphone is a one-size-fit for all solution, be it for professionals, prosumers or amateurs. It delivers crystal clear and undistorted sound to ensure unmatched sound quality for audience to enjoy thoroughly. The microphone is designed for audio inputs for both vocal and instrument sound. JBL CSSM100 is a high-sensitivity microphone suitable for both studio recording and for on-stage performances.

JBL Commercial CSSM100 has an all-metal rugged body with sturdy front grille allowing for unrestrained use and lively spirited performances. While the design enables a care-free use, the high sensitivity condenser capsule captures sound scrupulously. The primary sensitivity in-front of the microphone is ensured by the hyper-cardioid pick-up pattern.

For clear voice and instrument recording, the microphone has a wide frequency response, along with a high headroom which diminishes any distortion. With convenient features like a 3-pin XLR connector and a stand adapter, JBL CSSM100 proves to be a functional, easy-to-use microphone.

The Impact

Speaking on the launch, Senior Director, Sales and Marketing, HARMAN Professional Solutions in India and SAARC, Aditya Todi, said “The industry is witnessing a surge in content creation and consumption, which has given rise to at home and smaller studio setups. This affordable range of studio condenser microphone is the go-to audio device for upcoming singers, instrument players, public speakers or just anyone looking for a quality sturdy microphone. With its pro audio quality, JBL CSSM100 brings out a pristine sound, making sure that users sound their best always.”

Manish Kumar, Senior Vice President – BGMH, Furniture and Grocery, Flipkart said, “At Flipkart, we are constantly striving to ensure that we deliver products that best reflect our customers’ interests. Microphones are one of the fastest-growing verticals within the musical instrument category, and this collaboration with JBL, which has been among the favorite brands on our platform, will bolster our selection. We look forward to a continued association with JBL to offer new and exciting products for our customers."