VANS Brand Showcase Store Gangnam, South Korea
In addition to being a retail outlet for the brand’s extensive footwear and apparel line, VANS Brand Showcase Store Gangnam aims to immerse visitors in the company’s history and style. The first floor features a “shoppable timeline” of throwback merchandise, books, vinyl records and more, as well as a DJ booth and a functioning wall of vintage loudspeakers. The second floor houses a “customization zone” where customers can design and personalize their own shoes and apparel, as well as space for hosting weekly workshops and events.
To provide balanced audio coverage for background music and special events on both levels of the store, VANS Brand Showcase Store Gangnam required high-quality loudspeakers and a flexible zone management system.
In order to ensure optimum audio coverage and clarity, TechDataPS Co., Ltd. deployed a range of JBL Control Series loudspeakers throughout the store. JBL Control 65 P/T full-range pendant speakers provide consistent 120-degree conical coverage across the show floor, thanks to Radiation Boundary Integrator technology. These are supplemented by JBL Control 16 C/T in-ceiling speakers, which deliver crystal-clear sound from 62 Hz to 20 kHz with 110-degree coverage. JBL Control CRV architectural speakers feature a curved design that enabled TechDataPS Co., Ltd. to easily mount them in the corners of the space.
TechDataPS Co., Ltd. selected Crown CDi 4|600 amplifiers to power the loudspeakers, which feature proprietary DriveCore technology for high-performance amplification and unparalleled efficiency. dbx ZonePRO 1260m digital zone processors allowed the team to separate the system into multiple zones for independent control of each area of the store, including the vintage speaker wall. dbx ZC8 wall-mounted zone controllers give staff the ability to easily assign zones and control volume levels.
“For projects like VANS Brand Showcase Store Gangnam, elevating the audio-visual experiences of visitors can be game-changing,” said Ramesh Jayaraman, VP & GM, HARMAN Professional Solutions, APAC. “It will certainly create the right atmosphere, entertaining people and encouraging them to shop. We would like to thank our partner TechDataPS Co., Ltd. for being involved in every step of creating this one-of-a-kind store experience and ensuring the best products were used to achieve the desired results.”